The Global Natural Food Colors Market Growth Accelerated By Rising Demand For Natural Ingredients
Natural food colors are widely used as additives in food and beverage products to enhance their aesthetic appeal without compromising on safety. They are sourced from natural sources like vegetables, fruits, and other botanical materials. Food colors derived from natural sources are considered safer alternatives to artificial food colors.
The global Natural Food Colors Market is estimated to be valued at Us$ 2.05 Billion in 2023 and is expected to exhibit a CAGR Of 14% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The demand for natural food colors is rising globally due to increasing consumer preference for clean label and natural ingredients in their food products. People are becoming increasingly conscious about the ingredients used in their food and are wary of artificial and chemically synthesized additives. This is fueling the demand for naturally-derived food colors that are safer and healthier alternatives. Many food chains and restaurants are focusing on using natural food colors in their products to cater to evolving consumer demands and tastes. Rapid expansion of the foodservice industry is expected to further drive the demand for natural food colors over the forecast period.
Segment Analysis
The global natural food colors market is dominated by the vegetable and fruit segment. This segment held around 60% of the total market share in 2022 owing to increasing demand for natural ingredients from consumers. Vegetable and fruit colors are widely used for coloring bakery & confectionery products, beverages, dairy & frozen desserts and other food applications.
Key Takeaways
The Global Natural Food Colors Market Demand is expected to witness high growth over the forecast period of 2023 to 2030. Rising health awareness among consumers regarding artificial ingredients and an increase in demand for clean label products are the prime factors driving the market.
Regional analysis
The North America natural food colors market accounted for the largest revenue share in 2022 and is projected to maintain its dominance over the forecast period. This can be attributed to strong penetration of clean label trends and changing preferences towards natural colors. Furthermore, considerable marketing and advertising activities undertaken by key players are boosting the sales in the region.
Key players
Key players operating in the natural food colors market are Pfizer Inc., Novartis AG, AstraZeneca PLC, Gilead Sciences Inc., Amgen Inc., Sanofi AG, Hoffmann-La Roche AG, Merck & Co., Bristol-Myers Squibb Company, and Regeneron Pharmaceuticals Inc. These companies are focusing on new product launches and enhancing their production capacities to cater to the rising demand.
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