WHO TO HIRE FOR LOGO DESIGN?

No one looks at a brand logo and wonders who the designer behind that symbol……. unless you’re a designer or looking for someone to design a brand logo.

With companies trying to catch up to trends and the latest practices, revamping brand identity has become a norm today.

Every other business is changing its look and updating its online presence to stay on the top.

As a designer or a brand owner, you must know about the recent demand for logo design.

Therefore, if you’re looking to design or redesign a logo with such intense competition present, it is crucial to have the best designers working for you.

There are three main channels for logo design: hiring a custom logo design agency, working with a freelance designer, or creating the logo yourself.

Each option has its set of flaws and advantages.

To help determine which option is best, this article discusses the benefits of each choice:

• Working on a Logo Yourself

• Creative Freedom:

Many people and brands choose to work alone for creative freedom despite raised eyebrows from others.

When companies take this approach, they lead the project and all its steps; there isn’t need to seek approval or recommendations from an external contributor.

As there is no exterior interference, businesses can solely focus on the task of reviving their vision.

Due to a lack of suggestions, companies do not stray from their initial plan, leading to an accurate design.

The design feels more personal and authentic this way, encouraging a sense of community between the brand and its users.

• Cost Effective:

The removal of other participants eliminates the need for hefty payments.

Tackling logo design alone saves brands from allotting an enormous budget for hiring designers.

The demand for logo designers has made these professionals raise their rates accordingly; their platforms contain multiple price packages, each with a different number of services and duration.

Affording these packages isn’t feasible for everyone, which is why working alone is an optimal choice.

• No Need for Back and Forth:

When collaborating with designers, companies need to get used to a constant back and forth between them and the former.

Communication is necessary as it ensures the project is up to the client’s standard and vision.

However, this communication can cause delays when either party takes time to respond or miscommunicates.

Working alone removes the necessity of such conversations because one party is handling the project, there is no other who needs to be informed.

Most importantly, it speeds up the design process since the brand doesn’t need to take breaks for approval or feedback.

• Working With a Custom Logo Design Agency

• Having Professional Expertise

Team members of any design agency have a background in training and specializing in their current practice.

Not only do these professionals learn about design and brand strategies, but they constantly work on projects where they get to implement this knowledge.

Additionally, no two team members are the same. Therefore, your logo design is handled by various designers that add value to the project.

• Working With Strategy

Hiring a custom logo design agency means your brand identity won’t be a shot in the dark.

These agencies are strategic and calculating with their projects; they begin with research and discussions that help formulate a clear target/ goal for the end product.

Such a project succeeds because it has a clear intention from the start, which it works its way toward.

Instead of creating a logo for the sake of having one, the design is led by motive and meaning, which leads to a more interesting brand for customers.

• Multiple Options

Working with a custom logo design agency isn’t a limiting process; you aren’t stuck with one design all the way.

Design agencies collectively work on multiple designs to have space for experimentation and various techniques to create their client’s vision.

After such collaborations, clients ideally have two to three final designs to choose from.

Having more options helps compare and highlight the pros and cons of each design; most importantly, it allows clients to proceed with a design that satisfies their brand’s needs.

Not only are there multiple options, but design agencies are open to revisions, which is relieving for clients who require changes in later stages of the design process.

• Hiring a Freelancer

• Cost Flexibility:

Between agencies having years of experience but high cost and working alone meaning inexperienced handling but cost-effective process, freelance designers seem a lifesaver.

Freelancers work individually, on their terms, rather than working under a big organization.

Not being tied to a large label opens freelancers to having agreeable budgets or pricing that can be bargained.

Costs vary based on the scale, target, and client of the logo design project.

Freelancers are open to discussing budgets and negotiations, which gives small businesses a chance to get a professional logo design without spending a lot.

• Productive Back and Forth

As mentioned before, working with designers requires constant communication – this applies to freelancers as well.

However, where communication contributed to delays working with big agencies, the case for freelancers is different.

When you partner with a big agency, they appoint a different person from their organization to work as the middleman and communicate the points of each party to the other.

Direct communication between a freelancer and their client facilitates clear feedback and resolves concerns.

• Quick and Timely Updates

Freelance designers can offer special attention to each project because they do not have an overwhelming number of clients simultaneously.

Therefore, they can offer more quick and detailed feedback and give additional time to clients if they have concerns.

Verdict

There is no objective answer to which choice is better; the preference depends on the project details.

However, as the facts highlight, freelancers and agencies offer a more long-lasting logo design as it is backed by experience and skill.

Although working yourself is cost-effective, it is only possible with specific expertise and access to design software.

Therefore, design agencies and freelancers present a more promising outcome.