The Global Scalp Care Market Growth Accelerated By Increasing Personal Grooming Standards

Scalp care products such as shampoos, conditioners, hair oils, serums and masks are widely used for grooming the hair and scalp. They hydrate, nourish and protect the scalp from damage and itching, keeping it clean and healthy. The need for such products is driven by rising personal grooming standards and growing awareness about scalp and hair care.

The global Scalp Care Market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends: Growing popularity of natural and herbal scalp care products is one of the key trends being witnessed in the scalp care market. Consumers are increasingly preferring natural ingredients such as plant-based oils, vitamins and nutrients in their hair care products owing to rising health and environmental consciousness. Natural and herbal formulations are considered gentler and safer for use on sensitive scalps. Manufacturers are introducing organic, paraben-free, sulfate-free and vegan scalp care ranges made with natural extracts of herbs, vitamins and essential oils to cater to this consumer demand. This shift towards herbal alternatives is expected to drive the demand for natural scalp care products during the forecast period.

Segment Analysis

The global scalp care market is dominated by the shampoo sub-segment. Shampoos are used on a daily basis to clean scalp and hair and are an integral part of hair care routines. They remove dirt, oil, dandruff and other impurities from the scalp and hair. Among the different types of shampoos available, anti-dandruff shampoos have the largest market share as dandruff is a very common scalp problem experienced by people. Anti-dandruff shampoos containing ingredients such as ketoconazole and zinc pyrithione are effective in eliminating dandruff causing fungi and maintaining a healthy scalp.

Key Takeaways

The Global Scalp Care Market Share is expected to witness high growth over the forecast period of 2023 to 2030. The market is projected to rise at a CAGR of 7.2% during this period and reach a size of US$ 12.84 Bn by 2023.

Regional Analysis

The Asia Pacific region currently dominates the global scalp care market and is expected to continue its leadership over the forecast years. Rising disposable incomes and growing middle class populations in countries such as China and India are boosting consumer spending on personal care and hair care products. Also, hot and humid climate in many parts of Asia leads to excessive sweating which results in scalp problems like dandruff and itching contributing to the higher demand for anti-dandruff and medicated scalp care products in the region.

Key Players

Key players operating in the scalp care market are Mars, Inc, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, Lindt, Ritter Sport, Amul, Blommer Chocolate Company, Brookside Foods, Chocolate Frey, and Ezaki Glico (TCHO). Mars, Inc and Mondelez International have a significant market share due to their wide range of confectionery products including chocolate. Meiji Co Ltd is a leading player in Japan. Nestlé SA and Hershey Co are other major international brands marketing scalp care variants of their popular chocolate products globally.

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