Seven Social Media ‘Skinfluencers’ You Need to Follow Today 

In the age of social media, its easier than ever to access expert skincare advice and tips from the comfort of your own home. The rise of skinfluencers on platforms like Instagram, YouTube, and TikTok has made it possible for skincare enthusiasts to connect with knowledgeable individuals who share their passion for healthy, radiant skin.  

From serum skincare tips to rituals and routines, there are remarkable skinfluencers who are worth following for their unique perspectives and valuable insights into skincare. Whether you’re looking to tackle acne, achieve a natural glow, or simply maintain a healthy complexion, these influencers have you covered. 

Dr. Shereene Idriss  @shereeneidriss 

Dr. Shereene Idriss, a renowned dermatologist, uses her Instagram platform to share expert advice on various skin concerns with her 664,000 followers. From debunking skincare myths to explaining the science behind common ingredients, Dr. Idriss’s posts offer invaluable insights into maintaining healthy skin. Her recommendations are evidence-based and rooted in medical expertise, making her a trusted source for skincare enthusiasts. 

Nayamka Roberts-Smith – @labeautyologist 

Known as the ‘LA Beautyologist, Nayamka Roberts-Smith is a licensed aesthetician and skincare coach. Her Instagram feed is filled with no-nonsense advice on treating acne, hyperpigmentation, and achieving a radiant complexion, helping her 132,000 followers get flawless skin. Nayamka embraces a holistic approach to skincare, emphasising self-care and mental health. 

James Welsh – @james_s_welsh 

James Welsh is a British skincare enthusiast whose YouTube channel is a treasure trove of skincare tips and product reviews – with 1.49 million subscribers. With a focus on budget-friendly options and effective routines, James makes skincare accessible to everyone. He also collaborates with his twin brother, Robert, to provide diverse perspectives and product recommendations suitable for various skin types and concerns. 

Susan Yara – @susanyara 

As a former beauty editor and founder of Mixed Makeup, Susan Yara is an authority on all things skincare. Her Instagram – with 449,000 followers – and YouTube channels feature product reviews, tutorials, and interviews with industry experts. Susan believes in the power of clean and minimalistic routines, emphasising the importance of understanding your skin’s unique needs to achieve your skincare goals. 

Cassandra Bankson – @cassandrabankson 

Cassandra Bankson is a model, influencer, and skincare expert who rose to fame for openly sharing her journey with acne. On her YouTube channel – with 2.11 million subscribersand Instagram, she offers practical advice on concealing acne, dealing with breakouts, and building self-confidence. Cassandra’s authenticity and vulnerability have made her a beloved figure among those navigating the challenges of acne-prone skin. 

Dr. Michelle Henry – @drmichellehenry 

Dr. Michelle Henry is a board-certified dermatologist who uses her Instagram platform with 118,000 followers to educate followers on skin health, diversity, and inclusivity in the skincare industry.  

Her expertise ranges from medical dermatology to cosmetic procedures, and she’s passionate about promoting healthy skin for people of all skin tones and backgrounds. Dr. Henry’s content is a valuable resource for anyone seeking professional skincare guidance. 

Gothamista – @gothamista 

Gothamista, known for her Instagram and YouTube presence, amounting to 690,000 subscribers, is a trusted source of skincare knowledge. She has a background in the beauty industry and provides in-depth product reviews and skincare routines tailored to various skin types. Gothamista’s dedication to clean, effective, and science-driven skincare has earned her a dedicated following and made her a valuable resource for skincare enthusiasts. 


The world of skincare is ever-evolving, but thanks to these seven outstanding skinfluencers, you can stay informed, inspired, and confident in your skincare journey. Whether you’re interested in science-backed routines, dermatological insights, or personal experiences, these influencers offer a diverse range of perspectives to cater to your unique skincare needs. So, hit that ‘follow’ button and embark on your path to healthier, more radiant skin with these top-notch skinfluencers by your side. 

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