Blurring Boundaries: The Artful Fusion of Animation and Live Action

These days, producing videos or movies is not just about shooting and releasing. In fact, you have to consider a lot today for video production. Even the best live action video services consider a lot when creating videos.

Moreover, you have loads of choices when it comes to video production. That is, you can opt for animated video or live-action video production besides combining animation and live-action.

Besides, we have dedicated this post to help you know what’s the point of fusing live-action and animation. So, if you really want to know about it, you should read this post of ours till the end.

Live-Action Animation – What Is It?

Essentially, live-action animations entail animations, including real-life people (actors) and animated content. Besides, they are common for movies that blend the two together. It also gives viewers a unique feel when they see real-life actors interacting with animated characters. 

Moreover, many brands nowadays also rely on live-action animation videos for branding. We shall talk about that later in this post, too. Before that, we want you to understand the benefits of mixing artful animation and live-action.

Benefits of Mixing Artful Animation and Live-Action

The following are noticeable benefits of using animation with live-action: 

 

1.     Visual Art Looks Very Realistic

The major benefit of combining live-action with animation is that it makes visual art look very realistic. In addition, the inclusion of real actors in live-action animation videos adds a personal touch to them. Moreover, creating animation in this format also provides producers with creative freedom to produce one-of-a-kind live-action animation videos.  

 

2.     Make Movies Look Very Engaging

If you are a cinephile, you have very likely watched live-action animation movies. Besides, live-action animation in movies makes them more engaging for viewers to watch. Why? Because the fusion of live-action with animation captures the emotions of viewers while letting them interact with real-life elements.

 

3.     Provide More Visual Freedom

You cannot bring some creative visions to life while relying on live-action. This is also where the fusion of animation with live-action aids producers in accomplishing the unthinkable. Relying on such fusion, you get more visual freedom to come up with peculiar sets.

 

4.     No Downside

When you talk about live-action and animated videos alone, both have their downsides besides advantages. Nevertheless, the downsides of two video types perish when you combine them, as they cancel each other out.

Top Live-Action Animation Movies 

When it comes to blending live-action with animation, there are many movies to talk about. However, some of those movies surpass others because they have blended the two styles better than others. Below, we have briefly talked about a couple of top movies that have best mixed animation and live-action:     

●       Jungle Book

Disney has recognition for recreating its original movies in the live-action animated format. Moreover, Jungle Book is one of the epic movies it has created as live-action animation. The movie is about feral boy Mowgli living amongst jungle beasts. Besides, one reason for the success of this movie is that it is a hybrid of live-action and animation techniques.

●       Paddington

Another good example of a top live-action animation movie is Paddington. The aforenamed movie is about an anthropomorphic bear who migrates to the streets of London from the jungles of Peru. What makes Paddington in the movie so adorable is his extremely realistic appearance.

Why Do Brands Use Live-Action Animation Videos?

Brands have diverse reasons to use live-action animation videos, which we have shared below:

1.     Increase Brand Awareness

One of the common reasons for brands to use videos is to increase brand awareness. Live-action animation videos are no different in this regard. Besides, videos in this style can easily go viral, as they are simple yet attractive. Hence, one of the reasons for brands to combine live-action with animation is to effectively increase their brand awareness. 

2.     Better Communicate with the Audience.

Brands use combined live-action and animation in videos to better communicate with their audience. It helps them engagingly explain their target audiences about their products. Moreover, live-action animation videos for branding appeal, as they combine curiosity, intrigue, and humor.  

3.     Convert Prospects into Customers

It is challenging for brands to convert customers. But the combination of animation and live-action makes it easier for brands. How? Videos, such as live-action animation, help viewers retain information for a long time. Plus, they help potential customers realize the benefits of products that brands are offering them. Consequently, they turn into customers for brands.

4.     Provide Deeper Product or Service Insight

Creating videos as a combination of live-action and animation help brands deliver information based on customers’ interest. The same videos provide viewers with deeper insight into the product or service of the business. As a result, they help brands win leads and eventually sales.  

 

5.     Help Retain Customers

Live-action animation videos for branding also aid brands in retaining customers and establishing personal relationships. Moreover, you may also use the same video types to engagingly educate and retain your satisfied customers.

How to Use Animation Combined with Live-Action

The following are various ways you can use videos entailing animation combined with live-action:

●       Include them in the landing page of your website.

●       Upload and share your videos on popular social media platforms like Facebook, Instagram, LinkedIn, etc.

●       Use them in your blog posts to effectively educate your viewers and increase your website ranking.

●       Incorporate in your emails to attract more customers to your brand. 

If you are thinking of creating live-action animation videos, consider utilizing your videos in the ways we have mentioned already.

Conclusion

Nowadays, producing video content is more than just about shooting and releasing. Moreover, live-action animation that the live action video services specialize in has become a part of movies and branding. Besides, there are various benefits of creating videos in this format. Very realistic visual art and more visual freedom, to mention a few of those benefits. Even top movies like Jungle Book and Paddington have utilized live-action combined with animation. Further, brands use live-action animation videos for branding for diverse reasons. Better communication, winning customers, and retaining customers, to recap some of those reasons. Lastly, you can use live-action animation videos in your website landing pages, blogs, and emails for branding.