Virtual Book Tours: Marketing Strategies for Online Novel Writers
After the COVID-19 pandemic, people have been highly affected by the internet and online book writing. It eventually added so many habits and hobbies in people’s lives, and one of the most popular hobbies is reading books.
If you’re an author and thinking to target book readers, there are some market strategies that can help you effectively. Book promotion is an art, and authors have had to adapt their strategies for their own virtual book tours. So, let’s uncover some effective marketing strategies that top authors use for themselves.
Incorporate the Event Schedule on Your Author’s Website
This not only keeps events organized but also helps readers find the most relevant sessions based on their interests. Famous authors like Yamile Saied Méndez and C Pam Zhang have seamlessly integrated their virtual tour schedules into their author websites.
Utilize Social Media to Announce Tour Stops
Social media platforms and apps offer a direct line of communication between authors and their fans. Jodi Picoult and Meg Cabot effectively shared their virtual book tour schedules on Twitter and Facebook, creating excitement and engagement among their followers.
Address Logistical Questions
Keep in mind that virtual events come with logistical uncertainties. Try to predict and resolve them. Take the time to address fans’ questions to offer a smooth and enjoyable experience for all participants.
Host Virtual Book Club Sessions
Create engaging, meaningful discussions with readers. Jason Reynolds, Ibram X. Kendi, and Ruta Sepetys are some authors who use this strategy by taking part in virtual book club gatherings. These sessions offer a more intimate connection with fans and provide additional insights into the author’s work.
Throw a Virtual Party
Adding a festive touch to virtual book tours, authors and online book writers like Christina Baker Kline and Marcia Clark have hosted virtual parties. These events create a celebratory atmosphere and offer fans a chance to interact with authors in a more relaxed setting.
Share Recaps to Build Buzz
Many authors have creatively shared recaps from early tour stops. It provides a glimpse into their virtual experiences. Authors like Kate Mildenhall, Aisha Saeed, and Rosemarie Day have successfully built anticipation for upcoming events by sharing screenshots and anecdotes.
Collaborate with Fellow Authors
Authors often collaborate with peers for book launch events. J. Courtney Sullivan’s conversation with Lily King and Brit Bennett’s joint Zoom conversation with Megha Majumdar exemplify how such partnerships can expand an author’s reach.
Partner with Bookstores
Supporting independent bookstores remains crucial, even in the virtual space. Christopher Paolini’s virtual tour stops at independent bookshops showcase how authors can align their events with these businesses and encourage fans to purchase from them.
Incorporate Virtual Book Festivals
Virtual book festivals provide a fantastic opportunity for authors to reach new audiences. Tiffany D. Jackson and Alex George have participated in online festivals, showcasing their work and connecting with a diverse reader base.
Host Online Book Signings
Bringing a personal touch to virtual events, several online book writers like Danica McKellar and Tori Amos have hosted live book signing sessions. These events allow readers to watch as authors add a personal touch to their books while discussing their work.
Written Q&A Sessions
Virtual book tours don’t always have to be video-based. N.K. Jemisin and Gene Luen Yang have utilized platforms like Goodreads and Instagram to engage with their audience in a written format.
Post Book Tour Videos on YouTube
Some authors are documenting their virtual book tours on YouTube or share one-off events or entire tour series. It creates a lasting archive for fans. Gaz Oakley and Amy Shira Teitel have successfully utilized this platform, providing additional accessibility and monetization opportunities.
Express Gratitude to Fans
Authors such as Tenacious D and Sarah Henning express gratitude to their virtual tour attendees. This acknowledgement shows appreciation and strengthens the bond between authors and their audience.
Conclusion
As the literary landscape continues to evolve, online novel writing and virtual book tours have emerged as dynamic and practical tools for authors to connect with readers worldwide. By incorporating these strategies, authors can promote their books and create memorable and engaging experiences for their audience.
If you want to learn more about such helpful tips for writers, you can join us at Thatshowitwas.org. What other virtual book tour strategies have you come across? Share your thoughts in the comments below!
