5 Reasons to Hire an Agency for Google AdWords Management Services
Google Ads (formerly known as Google AdWords) is one of the most popular and effective online advertising platforms. With over 90% market share in search advertising, mastering Google Ads is essential for any business looking to increase its online visibility and generate more leads and sales.
However, properly setting up, optimizing, and managing a Google Ads account requires significant expertise and time commitments. That’s why more and more businesses are turning to specialized Google Ads management services provided by reputable agencies to handle their search advertising campaigns.
Here are the top 5 reasons you should consider hiring a Google Ads agency:
- Expertise and Experience
A qualified Google Ads management agency employs certified professionals who set up and optimize Google Ads campaigns day in and day out. They stay on top of the latest features, tools, strategies, and best practices – expertise you’d be hard-pressed to match with an in-house resource.
Agencies also accumulate vast experience managing different types of accounts in various industries. This allows them to expertly optimize campaigns while avoiding common mistakes.
- Save Time with Account Management
As an advertiser, your time is best spent on high-level tasks like defining campaign objectives, making budget decisions, and analyzing performance data. The grunt work of creating ads, keywords, landing pages, extensions, and more can quickly become overwhelming.
An agency takes care of all that hands-on optimization and campaign management work for you. This leaves you free to focus on core business activities.
- Gain an Objective External Perspective
An in-house marketer close to the business might struggle to objectively improve Google Ads campaigns. There can be blind spots, biases, and a tendency to stick with what has always worked before.
A data-driven agency provides an external, impartial perspective on what’s working and what needs to change. Their focus is solely on optimizing the metrics that matter most to your business.
- Increase Campaign Performance
According to an analysis, accounts managed by AdWords agencies have 50% higher clickthrough rates and 36% lower cost per conversion compared to self-managed accounts.
Working with specialists usually translates to better-performing campaigns thanks to superior account structuring, bid strategies, ad testing, and advanced optimizations.
- Tech Integrations and Custom Solutions
Top agencies utilize high-end reporting, analytics, and intelligence tools that integrate tightly with Google Ads API. This provides unique optimization capabilities not accessible to the average account manager.
For larger accounts, they can also develop custom software solutions for automating repetitive tasks or addressing specific business needs like multi-location campaign management.
Additional Benefits of Hiring an Agency
Beyond the top 5 reasons outlined earlier, partnering with an agency for your Google Ads needs offers additional advantages:
- Broader Digital Marketing Perspective
While an agency focuses on Google Ads execution, they understand how it fits into bigger-picture objectives across channels. This integrated view allows them to optimize spend and activities to complement your organic search, social media, affiliate and other marketing efforts.
- Account Security and Continuity
Agencies implement rigorous protocols and systems to ensure campaign continuity regardless of employee turnover. Robust processes and documentation ensure your accounts are safe and new account managers are easily onboarded.
- Greater Access to Google Support
As Premier Google Partners, agencies have a direct line to Google support to expedite issue resolution. As an advertiser, you also indirectly benefit from this closer working relationship with Google.
- Focus on Returns
The best agencies have sophisticated tracking in place to monitor multiple conversion points and optimize towards targets tied to ROI. Their incentive is fully aligned with your business growth.
The Takeaway
A qualified and experienced Google Ads agency brings specialized expertise, time savings, an external perspective, and technological competencies. While there are costs involved, the potential performance gains and ROI make it well worth investing in agency management for most mid-sized and enterprise businesses.
Reaching your digital marketing goals requires coordinating many specialties – from technical operations to creative messaging and analytical number-crunching. Competent agency partners with you to execute a cohesive strategy leading to success. So if you are interested in any kind of services whether it is Google AdWords management services, Facebook ad consulting, or some other related services you can look for a reputable agency that suits you the best.
